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In Failure Mode and Effects Analysis (FMEA), the primary focus is on identifying potential failure modes within a system or process and assessing the possible effects of those failures on overall performance. The technique involves a systematic approach to evaluate what could go wrong, how likely it is to occur, and the potential impact of failures. By prioritizing these identified risks based on their severity, occurrence, and detectability, organizations can implement appropriate actions to mitigate or eliminate the effects of these failures.

This prioritization helps in allocating resources effectively to address the most critical risks, enhancing the reliability and safety of products and processes. Thus, option B aligns perfectly with the core objectives and methodologies of FMEA. This enables organizations to proactively manage potential issues before they escalate into significant problems, thereby improving overall quality and customer satisfaction.

Other options, while relevant to quality and organizational processes, do not directly pertain to the specific techniques used in FMEA. Options like assessing customer satisfaction or evaluating production efficiency may be valuable in broader quality management contexts but lack the focused risk analysis framework inherent in FMEA.