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Prevention costs are directly associated with activities aimed at preventing defects from occurring in the first place. This type of quality cost focuses on quality improvement initiatives that help to ensure that products or services meet quality standards before they reach the customer. These costs include expenses related to training, process control, quality planning, and continuous improvement efforts. By investing in prevention, organizations can reduce the likelihood of defects, leading to decreased costs associated with failures and increased customer satisfaction.

The emphasis on prevention is a key aspect of effective quality management systems, as it helps create a culture of quality that prioritizes efficiency and effectiveness, ultimately promoting long-term success. In contrast, the other types of quality costs revolve around detecting or addressing defects after they have occurred, which is not focused on prevention.